Newsletter
Three questions to ask before your next sponsorship
Sponsorships can be a powerful way to communicate your brand’s es...
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September 19, 2019
Newsletter
What drives consumer choice?
Discussing a long known technique,Structural Equation Modeling (SEM).
Newsletter
Why do we care about lifetime value?
Discussing the topic of customer lifetime value, a concept that is often u...
Newsletter
How to make business decisions that require comparing apples and oranges
Often, when setting business priorities, we have to evaluate our options ba...
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November 8, 2018
Newsletter
Prioritizing in the digital age: metrics in the third dimension
Traditional marketing models work in two dimensions: the action...
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October 1, 2018
Newsletter
Establishing the hierarchy of truth
How do you make informed decisions for your business when there are ...
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September 13, 2018