Quirks Global Conference 2021: AI and Brand Performance
Using AI to develop an early warning system for brand performance
in February 2021, we partnered with our client Coca-Cola and partner firm Amass to present at the Quirks Global Virtual Event conference. The topic was a case study on piloting the use of AI in quantitative consumer and shopper strategy work, in which we developed a framework for creating an early warning system for brands and a dashboard prototype for use by a global marketing organization. In case you missed the presentation, you can watch below, and please reach out if with questions or if you feel these tools could be of use to you and your team.
Download our materials, and watch the full video below: