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The Latest

Learn what we've been up to, and where we're going.
The challenges of sponsorship measurement, and a few lessons we’ve learned:
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Case Study

How we applied Structural Equation Modeling to a beverage brand in North...

One challenge posed by the high number of variables tracked in the...
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Findings on how COVID-19 is (Forever?) Changing Consumers

As the initial seismic impact begins to settle and people reflect on the...
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May 21, 2020

Integrating and accelerating brand plans: the four questions that can move...

How do you accelerate your brand planning process while ensuring that it...
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February 13, 2020

How can B2B marketers better understand the customer journey?

In the world of B2B marketing, small to medium-size companies oftentimes do...
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November 20, 2019

Three questions to ask before your next sponsorship

Sponsorships can be a powerful way to communicate your brand’s essence...
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September 19, 2019

Announcing our partnership with United Way

Starting in August 2019, we are excited to announce a community partnership...
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August 1, 2019

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