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Forward-looking analytics for the world’s top brands

We’re a diverse team of strategists, delivering data-driven analytics to support future growth

Our Clients

Testimonials

Our Process

We reveal the structure and dynamics that drive your performance, helping you to develop competitive advantage and enable growth.

CONSUMER-CENTRIC APPROACH

We start from how consumers think and behave, then quantify the unique growth pathways impacting your business.

FORWARD-LOOKING ANALYTICS

We project consumer behavior into the future to anticipate risks, evaluate strategies, and set meaningful targets.

PRACTICAL, CUSTOMIZED SOLUTIONS

We have a philosophy, not off-the-shelf tools; we start with a whiteboard and deliver to your needs and timeline.

DATA-DRIVEN INSIGHT

We design models that maximize the value of your existing data and combine multiple sources into one cohesive view.

COLLABORATIVE PROCESS

We bring expertise in filling data gaps and leveraging management knowledge through workshops and data triangulation techniques.

Our
Capabilities

We build custom, data-driven models to help marketing leaders bridge the gap from art to science, insights to strategy, and theory to practice.

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STRATEGIC PLANNING & FACILITATION

How do I bridge the gap between my marketing plans and the business goals they are supposed to meet?
How do I align stakeholders to my strategy?
How do I create scenarios for long-term planning?

CONSUMER SEGMENTATION & DYNAMIC MODELING

How is the market segmented and what are my growth levers?
What are the underlying category dynamics?
What are the critical points of leverage for growth?

STATISTICAL ANALYSIS & DECISION SCIENCE

What are the drivers of historical performance?
What are the pathways to brand adoption?
What is the lifetime value of a consumer?

Our Difference

Our team has deep experience across a range of quantitative disciplines – statistics, mathematics, finance, AI, modeling, and more – but what really sets us apart is our ‘why.’

We are curious. We continue pushing for answers long past when others give up. We avoid ‘off-the-shelf’ solutions, preferring to start with a whiteboard and a question instead.

We understand that our clients must make decisions without perfect data, and we thrive on the creativity these challenges demand. Ultimately, we seek to bring the best available science to the art of marketing strategy.